It’s nearly Mother’s Day, let’s take a look at the tight-knit community of users who trim the crusts off our sandwiches, Mumblrs. 

There are indeed moms on Tumblr. (Sorry kids.) In fact, there’s a whole community of new and expecting mumblrs, momblrs, and pregblrs sharing in the ups and downs of parenthood.
Mumblrs skew younger. 40% of visiting moms are millennials (21-34). Naturally, they also have younger kids. Most of the conversation happening with the mumblr tag is about rearing infants, toddlers, and tykes. 
Mumblrs are prolific writers. Text posts are the most common original post type, although photos and quotes are still the most reblogged. 
Sources: Union Metrics & comScore

It’s nearly Mother’s Day, let’s take a look at the tight-knit community of users who trim the crusts off our sandwiches, Mumblrs.

  • There are indeed moms on Tumblr. (Sorry kids.) In fact, there’s a whole community of new and expecting mumblrs, momblrs, and pregblrs sharing in the ups and downs of parenthood.
  • Mumblrs skew younger. 40% of visiting moms are millennials (21-34). Naturally, they also have younger kids. Most of the conversation happening with the mumblr tag is about rearing infants, toddlers, and tykes.
  • Mumblrs are prolific writers. Text posts are the most common original post type, although photos and quotes are still the most reblogged.

Sources: Union Metrics & comScore

staff

staff:

March 8 & 14 will bookend a strong 7 Days in Austin, TX. A slew of awesome Tumblr bands are coming to party with us at SXSW. Everyone in Austin is invited and we hope you can join in on the Fun(k). 

Plus, we have panels!

Sunday, March 9 at 3:30PM: The Fragile Laws of Protection with Tumblr’s General Counsel, Ari

Monday, March 10 at 12:30PM: Why Clicktavisim is Not a Dirty Word with Director Politics & Causes, Liba

Monday, March 10 at 12:30PM: Entertainment Marketing in the Age of the SuperFan with Director of Canvas, David

Wednesday, March 12 at 11:00AM: Letting Your Fandoms Build Your Kingdoms with Director of Product for Community and Content, :Danielle

Friday, March 14 at 12:30PM: Fan Data: The Journey from Analysis to Action with Music Evangelist, Nate

Every week is fashion week on Tumblr, but when the tents go up at Lincoln Center, our fashion community bursts at the seams. Since last week, more than 800K users have contributed to the #NYFW conversation on Tumblr, averaging 3,700 original posts per day—double the week before.
So what’s everyone talking about? For starters, they love the new collections from Alexander Wang, Jason Wu, and Suno. And all the beautiful close-ups of runway model makeup from MAC Cosmetics. Some other NYFW trending topics:
Ned Stark’s daughters, not covered in dirt and blood
Male model Julian Assange Benjamin Jarvis
Brit it-girl Alexa Chung
The Death Star in silk charmeuse by Rodarte
Photo credit: Yahoo Shine h/t RodarteData courtesy of Union Metrics

Every week is fashion week on Tumblr, but when the tents go up at Lincoln Center, our fashion community bursts at the seams. Since last week, more than 800K users have contributed to the #NYFW conversation on Tumblr, averaging 3,700 original posts per day—double the week before.

So what’s everyone talking about? For starters, they love the new collections from Alexander Wang, Jason Wu, and Suno. And all the beautiful close-ups of runway model makeup from MAC Cosmetics. Some other NYFW trending topics:

Photo credit: Yahoo Shine h/t Rodarte
Data courtesy of Union Metrics

Every month or so we invite the people behind some of our favorite shows, movies, books—anything creative really—to an event we call Tumblr Tuesday. Trademark. In December, Jack Daley from Nickelodeon, Jim Marsh from HBO, and Aja Romano from The Daily Dot came and chatted about Fandoms.

Here’s Jack talking about sharing Legend Of Korra content with the fandom on Tumblr and the importance of the Reblog.

axepeace
Care Package by slimjimstudios via axepeace
Axe Peace went all out during Sunday’s big game with a third quarter TV spot and a massive Tumblr campaign around their new message: “Make love, not war.”
Working with Tumblr and Yahoo, Axe drafted (sorry, couldn’t help ourselves) six prominent artists from the Tumblr community to interpret the campaign with branded content in their own unique styles. 
The creators, Mr. GIF, Mattias Brown, Alex Griendling, Go Cook Yourself, James Curran, and Animated Text, posted their work to the Axe Peace and Yahoo Sports blogs. As part of a distribution partnership with Yahoo, selected content was also syndicated to the NFL section of Yahoo Sports, which gets 6.6 million daily uniques.
The campaign scored big (ha ha) with the Tumblr community. With the help of Sponsored Posts across web and mobile, as well as two Trending Blog placements, Axe content earned 168k notes from Friday to Monday (including 84k Reblogs) and increased their follower base 15x.

Care Package by slimjimstudios via axepeace

Axe Peace went all out during Sunday’s big game with a third quarter TV spot and a massive Tumblr campaign around their new message: “Make love, not war.”

Working with Tumblr and Yahoo, Axe drafted (sorry, couldn’t help ourselves) six prominent artists from the Tumblr community to interpret the campaign with branded content in their own unique styles.

The creators, Mr. GIF, Mattias Brown, Alex Griendling, Go Cook Yourself, James Curran, and Animated Text, posted their work to the Axe Peace and Yahoo Sports blogs. As part of a distribution partnership with Yahoo, selected content was also syndicated to the NFL section of Yahoo Sports, which gets 6.6 million daily uniques.

The campaign scored big (ha ha) with the Tumblr community. With the help of Sponsored Posts across web and mobile, as well as two Trending Blog placements, Axe content earned 168k notes from Friday to Monday (including 84k Reblogs) and increased their follower base 15x.