Beyonce threw herself an awards show in LA. Afropunk 2014 took over Commodore Barry Park in Brooklyn. Supernatural’s Jensen Ackles went to VanCon. Here’s what was trending the week of 8/25: 
Doctor Who premiered Saturday and we can safely assume he’ll be trending well through the Christmas special. 
Early round tennis at the US Open. Alec Baldwin caught a stray ball.
12-day Simpsons marathon on FXX. Everything’s coming up Milhouse. 
After two years, Newsies is closing on Broadway. Newspaper industry to follow. 
Blizzard announced the date we’ll take off from work to level up our Blood Elf Death Knight on the rocky plains of Draenor. 
New blogs to follow:
ikeab4-16: 17th century flat-packed furniture and decor.
inflamed-and-untamed: Living with Crohn’s disease.
popsonnet: Pop songs as English sonnets. (Please do Dancing Queen by ABAB.)

Beyonce threw herself an awards show in LA. Afropunk 2014 took over Commodore Barry Park in Brooklyn. Supernatural’s Jensen Ackles went to VanCon. Here’s what was trending the week of 8/25: 

  • Doctor Who premiered Saturday and we can safely assume he’ll be trending well through the Christmas special. 
  • Early round tennis at the US Open. Alec Baldwin caught a stray ball.
  • 12-day Simpsons marathon on FXX. Everything’s coming up Milhouse. 
  • After two years, Newsies is closing on Broadway. Newspaper industry to follow. 
  • Blizzard announced the date we’ll take off from work to level up our Blood Elf Death Knight on the rocky plains of Draenor

New blogs to follow:

Worth a read: How entertainment companies are using social media to reach audiences in new ways.  

Last weekend, If I Stay, based on a popular young-adult novel, opened at the box office to $16.3 million, according to Box Office Mojo. Part of that haul probably was a result of dialogue generated with potential viewers via the movie’s Twitter, Instagram and Tumblr accounts and those of star Chloë Grace Moretz.

Fans were asked to vote on their favorite moments from the trailer, create and post GIFs (short, animated loops of images) and share their own photos using a special hashtag. The If I Stay team then released an alternate poster using fan-voted suggestions and a new trailer showcasing fan-submitted photos.

Fans “were really involved in a meaningful way, and that made a huge difference,” says Blair Rich, executive vice president of worldwide marketing for Warner Bros. And although the studio still promoted the film on Facebook, “it wasn’t the place of our focus. Instagram is newer and slightly cooler for this age group, and Tumblr just proved to be such a great visual vehicle for this film.”

Monday Monday! Here’s a question: How would you know if you missed a great article last week? 
haniyarae wrote a very thoughtful piece on the shifting landscape of content marketing and the need for brands to lengthen their digital advertising campaign cycles. 
Fashionista covered AG’s new campaign for Contour 360 jeans here on Tumblr. They’re like leotards for your legs.
Ad Age looked at the lessons brands can take away from the Ice Bucket Challenge. Speaking of which, CNBC aired Tumblr’s group soaking in front of the NASDAQ building.
And this thing from Ditto is pretty fun. Grab a fresh cup of coffee and poke around. 
Photo via AG

Monday Monday! Here’s a question: How would you know if you missed a great article last week? 

  • haniyarae wrote a very thoughtful piece on the shifting landscape of content marketing and the need for brands to lengthen their digital advertising campaign cycles. 
  • Fashionista covered AG’s new campaign for Contour 360 jeans here on Tumblr. They’re like leotards for your legs.
  • Ad Age looked at the lessons brands can take away from the Ice Bucket Challenge. Speaking of which, CNBC aired Tumblr’s group soaking in front of the NASDAQ building.
  • And this thing from Ditto is pretty fun. Grab a fresh cup of coffee and poke around. 

Photo via AG

Like trends? We’re moving them to Friday. You’ll like them even more this way. Here’s what happened on Tumblr the week of August 18:
Summer’s over. Time for new school supplies and a haircut. Hang onto your youth as long as you can. 
Protest rallies around the country in solidarity with the people of Ferguson, MO. 
Aviation: the magic of lighter-than-air conveyance.
Victorian… Houses? Clothes? Literature? Anyway, fancy!
Kirby: Still pink!
45 years ago your parents were dancing naked in a muddy field outside Woodstock, New York. 
Ice buckets overfloweth with generosity and ice. 
Blogs people started following:
Taco or Beer Challenge: Support reproductive rights and your local taco shop. Preferably in that order.
Mermaid Astrology: Arielle reads the star charts. 
Shinziroo: Line art from a talented new illustrator. 

Like trends? We’re moving them to Friday. You’ll like them even more this way. Here’s what happened on Tumblr the week of August 18:

  • Summer’s over. Time for new school supplies and a haircut. Hang onto your youth as long as you can. 
  • Protest rallies around the country in solidarity with the people of Ferguson, MO. 
  • Aviation: the magic of lighter-than-air conveyance.
  • Victorian… Houses? Clothes? Literature? Anyway, fancy!
  • Kirby: Still pink!
  • 45 years ago your parents were dancing naked in a muddy field outside Woodstock, New York. 
  • Ice buckets overfloweth with generosity and ice. 

Blogs people started following:

All too often the way brands interact with millennials on social media feels stuffy and detached. But as a major destination for the 18-34 year old demographic—41% of our U.S. visitors, according to comScore—we’re in a unique position to see what really works. Today we’re sharing a few things brands can do to make content that resonates with millennials. 
Tip #1: Share normal human experiences. 
This shouldn’t be hard: Millennials are people too, you know. They have the same feelings and emotions as everyone else. Bond over that, like with AT&T’s happy dance. 
Tip #2: Make ‘em laugh. 
If you’re funny, be funny. If you’re not, you can still get a smile out of them by helping them escape their normal lives. Patagonia inspires people to take adventures. Keds gets some help from celebrities. And Wendy’s takes cues from popular culture.
Tip #3: Use memes wisely. 
Things move really fast on the internet and there’s nothing worse than being two months late for a meme. Such lame. Many smh. The great thing about Tumblr is how long content circulates on the network (a third of all reblogs a post earns happen 30 days after the initial post*). That means you can focus on evergreen content like this enduring and endearing piece from Madewell, which was published more than 18 months ago and is still earning notes.
We can’t tell you what’s best for your brand. All we can do is encourage you, as a marketer, to think about content that you’d post your personal blog. That’s how you’ll make content that actually resonates with the community. 
*Simply Measured

All too often the way brands interact with millennials on social media feels stuffy and detached. But as a major destination for the 18-34 year old demographic—41% of our U.S. visitors, according to comScore—we’re in a unique position to see what really works. Today we’re sharing a few things brands can do to make content that resonates with millennials. 

Tip #1: Share normal human experiences. 

This shouldn’t be hard: Millennials are people too, you know. They have the same feelings and emotions as everyone else. Bond over that, like with AT&T’s happy dance

Tip #2: Make ‘em laugh. 

If you’re funny, be funny. If you’re not, you can still get a smile out of them by helping them escape their normal lives. Patagonia inspires people to take adventures. Keds gets some help from celebrities. And Wendy’s takes cues from popular culture.

Tip #3: Use memes wisely. 

Things move really fast on the internet and there’s nothing worse than being two months late for a meme. Such lame. Many smh. The great thing about Tumblr is how long content circulates on the network (a third of all reblogs a post earns happen 30 days after the initial post*). That means you can focus on evergreen content like this enduring and endearing piece from Madewell, which was published more than 18 months ago and is still earning notes.

We can’t tell you what’s best for your brand. All we can do is encourage you, as a marketer, to think about content that you’d post your personal blog. That’s how you’ll make content that actually resonates with the community. 

*Simply Measured

So many people, so many conversations. Here’s a few that were trending last week: 
’90s nostalgia swept the community. That’s how old you are now.
Kylie Jenner turned 17, shaved her head, dyed it blue. Teens!
The Teen Choice Awards had a bunch of new categories, including Web Star-Male, Web Star-Female, and Best Viner. 
Robin Williams left us unexpectedly, but won’t be forgotten.
Shinee monopolized the K-pop conversation.
Anguish at the pictures from Ferguson, MO.
Shark Week. Live every week like a prehistoric monster. 
ISIS and the fighting in Iraq dominated the political conversation.
And a couple new blogs that got our attention:
If They Gunned Me Down (Which Picture Would They Use) - Commentary on media bias and the way African Americans are portrayed in the news. 
This Day in TRL. That’s how old you are now.

So many people, so many conversations. Here’s a few that were trending last week: 

And a couple new blogs that got our attention:

  • If They Gunned Me Down (Which Picture Would They Use) - Commentary on media bias and the way African Americans are portrayed in the news. 
  • This Day in TRL. That’s how old you are now.

Chronologically speaking, Friday is the best day to catch up on any stories you missed this week. 

  • Via WSJ: Global ad spending will reach pre-recession levels this year, according to media buyer GroupM. So that’s good news.
  • Paddy Johnson at ArtNet continued A Brief History of Animated GIF Art. Part 1 (1997–2008) here.
  • 3D printing peaked when MarkerBot announced new patterns for Sesame Street characters. 
  • This thing called teletext, which we know every Tumblr user has heard of, is back as an art form
irlirl
irlirl:

Announcing WIZ KHALIFA: A Tumblr IRL
To celebrate the release of his third album, Blacc Hollywood, trapwiz is inviting his biggest fans to hear it, in its entirety, at a small gallery space in Austin, TX. Accompanied with VHS-style visuals by UZI (lifewithuzi), Wiz will play back the album and perform for those in attendance. Saturday, August 16, 20147-10pm
Ironwood Hall505 E. 7th StreetAustin, TX
FREE / ALL AGES
Click here to RSVP.
Entry to the gallery will be granted on a first-come, first-served basis, so get there early and stay in line.
If you can’t make the show, go here to listen to the album and see the visuals. More to come!

irlirl:

Announcing WIZ KHALIFA: A Tumblr IRL

To celebrate the release of his third album, Blacc Hollywood, trapwiz is inviting his biggest fans to hear it, in its entirety, at a small gallery space in Austin, TX. Accompanied with VHS-style visuals by UZI (lifewithuzi), Wiz will play back the album and perform for those in attendance.

Saturday, August 16, 2014
7-10pm

Ironwood Hall
505 E. 7th Street
Austin, TX

FREE / ALL AGES

Click here to RSVP.

Entry to the gallery will be granted on a first-come, first-served basis, so get there early and stay in line.

If you can’t make the show, go here to listen to the album and see the visuals. More to come!

Weirdly Awesome is one of the strangest, most colorful, and most recognizable campaigns we’ve ever seen.

For their first ever online marketing campaign, Trolli looked at all the options: A stand-alone microsite could be exclusively branded (a campaign must) but because there’s no real social integration, there’s a risk that people visit once and never come back. Other social networks could provide a large audience, but restrictive algorithms made it difficult to reach them. Not to mention the cookie-cutter design of brand pages on those networks.

Tumblr had everything on their list: a heavily branded, fully responsive website that’s also integrated into a highly engaged social network; no restrictions on the reach of their content; and a follower model that draws repeated visitors to their site, increasing engagement and the reach of their other content.

If you’ve got a few minutes, you really ought to watch Trolli’s creative agency, Periscope, talk about the campaign and the things they learned along the way. Their five weirdly awesome tips for success on Tumblr don’t just apply to candy makers, they’re relevant to anyone trying to engage young content consumers.