Mondays aren’t so bad. It could have been a Tuesday. On Tuesdays we don’t do our article round-ups:
Ad Age interviewed Julie Fleischer, Director-Data, Content and Media at Kraft Foods (not pictured above) about their content marketing strategy and the value of creating something worthy of being distributed. 
Mobile Commerce Daily reported that the share of online shopping done on mobile devices has increased from 4% in 2010 to more than 51% today.
TechHive looked into the Adobe’s Mobile Benchmark Report and the rise of online shopping from mobile, especially among higher income shoppers. 
Katy Perry told Music Times that her Tumblr dashboard and the people she follows were a huge inspiration for the This is How We Do music video. 
The Verge covered Tumblr’s protest against internet slow lanes, which would affect brands as much as individuals. Imagine an ISP making your online store unusably slow, or a shopper not being able to check out because they hit their data cap.
Photo via Velveeta 

Mondays aren’t so bad. It could have been a Tuesday. On Tuesdays we don’t do our article round-ups:

  • Ad Age interviewed Julie Fleischer, Director-Data, Content and Media at Kraft Foods (not pictured above) about their content marketing strategy and the value of creating something worthy of being distributed. 
  • Mobile Commerce Daily reported that the share of online shopping done on mobile devices has increased from 4% in 2010 to more than 51% today.
  • TechHive looked into the Adobe’s Mobile Benchmark Report and the rise of online shopping from mobile, especially among higher income shoppers. 
  • Katy Perry told Music Times that her Tumblr dashboard and the people she follows were a huge inspiration for the This is How We Do music video. 
  • The Verge covered Tumblr’s protest against internet slow lanes, which would affect brands as much as individuals. Imagine an ISP making your online store unusably slow, or a shopper not being able to check out because they hit their data cap.

Photo via Velveeta 

Great read on adweekmag today following up on that RPV study from Adobe we mentioned last week. RPV, by the way, is the revenue generated for brands per visitor referred from Tumblr.

According to Tamara Gaffney, Adobe Digital Index’s principal analyst:

“The fact that [Tumblr] produces the highest revenue per visit from mobile devices is likely due to its user base, which is skewed to young, trendy and well-educated urbanites with a greater affinity for online purchases and the disposable income to spend more.”

Or, to put it another way: good taste, extra cash, and a healthy fear of crowded stores.

It was a busy week and people had lots to talk about. Here’s what was trending on Tumblr the week of 9/8:
Her Royal Highness Kate Middleton, Duchess of Cambridge and Mother of Dragons is expecting her second child. No word yet on whether Prince George knows where royal babies come from.
Main events at the U.S. Open came to a close with Serena Williams winning her 6th US Open and 18th Major title. Back to Australia! 
We also wrapped up NYFW. Congratulations to Rodarte on taking home the first Tumblr Fashion Award, designed and presented by Matthias Brown (traceloops​). 
The 4th annual Streamys, hosted by Grace Helbig and Hannah Hart, honored the best online videos of the year. 
Tumblr joined 76 other websites and Mark Ruffalo on Internet Slowdown Day to protest internet slow lanes and fight for net neutrality. 
Finally, yesterday was the 13th anniversary of the September 11 attacks. The Tumblr community took a moment to remember the tragic events and share personal memories from that day.
Some fun blogs to check out:
mocastepandrepeat: MOCA is reviving its live arts programming. 
rrlstudentresearch: Data analytics and visualization of hip hop lyrics.
wwwtxt: Digital archivists of the early internet. 

It was a busy week and people had lots to talk about. Here’s what was trending on Tumblr the week of 9/8:

  • Her Royal Highness Kate Middleton, Duchess of Cambridge and Mother of Dragons is expecting her second child. No word yet on whether Prince George knows where royal babies come from.
  • Main events at the U.S. Open came to a close with Serena Williams winning her 6th US Open and 18th Major title. Back to Australia! 
  • We also wrapped up NYFW. Congratulations to Rodarte on taking home the first Tumblr Fashion Award, designed and presented by Matthias Brown (traceloops​). 
  • The 4th annual Streamys, hosted by Grace Helbig and Hannah Hart, honored the best online videos of the year. 
  • Tumblr joined 76 other websites and Mark Ruffalo on Internet Slowdown Day to protest internet slow lanes and fight for net neutrality
  • Finally, yesterday was the 13th anniversary of the September 11 attacks. The Tumblr community took a moment to remember the tragic events and share personal memories from that day.

Some fun blogs to check out:

Reminder for Tumblr artists: If you haven’t already submitted your work for the Arrested Development Season 4 cover, put your jean cut-offs on and get to work. There’s just seven more days until the submission box closes and judging begins.
This is just the latest in a growing trend of fan art contests by entertainment brands, as showrunners and studios discover the incredible talent and passion of Tumblr fandoms. In May, fans of the ABC’s Nashville had the opportunity to design cover art for Ranya Jaymes’ in-show album cover. 
Fandoms are the beating heart of Tumblr, and the original work that they create adds a whole new dimension to the way people enjoy their favorite shows. We can’t wait to see what gets selected for the Arrested Development cover. There are already so many great submissions, but there’s a lot more talent out there. Don’t make a huge mistake, go make something! 
Art by tomtrager

Reminder for Tumblr artists: If you haven’t already submitted your work for the Arrested Development Season 4 cover, put your jean cut-offs on and get to work. There’s just seven more days until the submission box closes and judging begins.

This is just the latest in a growing trend of fan art contests by entertainment brands, as showrunners and studios discover the incredible talent and passion of Tumblr fandoms. In May, fans of the ABC’s Nashville had the opportunity to design cover art for Ranya Jaymes’ in-show album cover. 

Fandoms are the beating heart of Tumblr, and the original work that they create adds a whole new dimension to the way people enjoy their favorite shows. We can’t wait to see what gets selected for the Arrested Development cover. There are already so many great submissions, but there’s a lot more talent out there. Don’t make a huge mistake, go make something! 

Art by tomtrager

Hey big spenders. The brains over at Adobe Digital Index found that referrals to e-commerce from Tumblr mobile usage produce the highest revenue per visit (RPV) of any social platform. Marketers tend to think about Tumblr as a top-of-funnel play. Turns out, that’s only part of the story.
These findings follow this Adobe Study published last year that found that Tumblr’s Q4 RPV had grown 340% in a year. 
Read more here.

Hey big spenders. The brains over at Adobe Digital Index found that referrals to e-commerce from Tumblr mobile usage produce the highest revenue per visit (RPV) of any social platform. Marketers tend to think about Tumblr as a top-of-funnel play. Turns out, that’s only part of the story.

These findings follow this Adobe Study published last year that found that Tumblr’s Q4 RPV had grown 340% in a year. 

Read more here.

Hopefully, Monday is the hardest thing you have to do this week. Here are a few stories you might have missed:
Mark Hurwitz, creator of Arrested Development, started a fan art contest to design the season 4 DVD cover. Read more at Hollywood Reporter. Submissions due by Sept 17.
Art imitates art: The Atlantic covered the most expensive GIF of all time, for sale on eBay.
Saks Fifth Avenue is making selfies posted to Tumblr and other platforms shoppable with help from visual analytics provider, curalate (one of Tumblr’s Preferred Data Partners). 
Fashionista profiled this season’s NYFW Tumblr bloggers, a selection of photographers, motion designers, and a structural engineer: lvrstracy, samhessamian, grantlegan, itsmashaphoto, jhnmclghln, manufactured1987, thekateowen, and closetfreaksblog. Smile with your eyes, guys!
image by samspratt

Hopefully, Monday is the hardest thing you have to do this week. Here are a few stories you might have missed:

image by samspratt

irlirl
irlirl:

Announcing Banks: A Tumblr IRL
With her debut album, Goddess, on the horizon, hernameisbanks has teamed up with katemoross to bring out the best in her stark aesthetic and deep lyrics. RSVP here and you can scroll through her Tumblr, IRL. 
Saturday, September 6, 20147-10pm
Openhouse Gallery201 Mulberry StNew York City
FREE / ALL AGES
Entry is limited to gallery capacity and will be granted on a first-come, first-served basis. Please arrive early and stay in line.
If you can’t make it to New York, no bigs. Just go here and see what Banks and Kate created together. Hope to see you at the next one.

irlirl:

Announcing Banks: A Tumblr IRL

With her debut album, Goddess, on the horizon, hernameisbanks has teamed up with katemoross to bring out the best in her stark aesthetic and deep lyrics. RSVP here and you can scroll through her Tumblr, IRL. 

Saturday, September 6, 2014
7-10pm

Openhouse Gallery
201 Mulberry St
New York City

FREE / ALL AGES

Entry is limited to gallery capacity and will be granted on a first-come, first-served basis. Please arrive early and stay in line.

If you can’t make it to New York, no bigs. Just go here and see what Banks and Kate created together. Hope to see you at the next one.

It was a short week but there was still plenty going on. Here’s what was trending on Tumblr the week of 9/1:
College students are setting up their dorm rooms and trying to figure out who it’s safe to mention their blog to. 
Sims 4 came out this week, making the Simblr community very happy. 
Custom cars. Custom bikes. Custom style. Kustom Kulture.
Electric Zoo drew thousands of EDM fans to Randall’s Island in New York, which was later washed away in a storm.
It’s been 10 years (yeah…) since the Friends finale so jimmykimmellive got Rachel, Phoebe, and Monica back together for a fan fiction sketch. 
Glitch. It was a total drag before it was digital art. 
Everyone watching the Great British Bake Off seems to have recovered from BinGate and the Baked Alaska that wasn’t. 
And be sure to check out these great new blogs:
f-f-b-a: NBA teams franco-fied.
magplusart: Mashups of magazine covers and fine art.
danielroot30: Then and now photos of Manhattan’s East Village.
sweetdomesticity: Practical and creative home gardening.

It was a short week but there was still plenty going on. Here’s what was trending on Tumblr the week of 9/1:

  • College students are setting up their dorm rooms and trying to figure out who it’s safe to mention their blog to. 
  • Sims 4 came out this week, making the Simblr community very happy. 
  • Custom cars. Custom bikes. Custom style. Kustom Kulture.
  • Electric Zoo drew thousands of EDM fans to Randall’s Island in New York, which was later washed away in a storm.
  • It’s been 10 years (yeah…) since the Friends finale so jimmykimmellive got Rachel, Phoebe, and Monica back together for a fan fiction sketch
  • Glitch. It was a total drag before it was digital art. 
  • Everyone watching the Great British Bake Off seems to have recovered from BinGate and the Baked Alaska that wasn’t. 

And be sure to check out these great new blogs:

Welcome back. Try to ease back into a normal routine by catching up on some of the stories you missed last week:
Media Post covered Calvin Klein’s ckmeforme campaign that’s targeting a younger generation through Tumblr and Snapchat. 
After seeing LG’s #momconfession TV spots, moms (and dads) started submitting their own at momconfessions.com. 
GE’s Tumblr made Digiday’s coveted list of Blogs That Don’t Suck. 
USA Today looked at the changing format of young adult movie campaigns on social media. 
photo via GE

Welcome back. Try to ease back into a normal routine by catching up on some of the stories you missed last week:

photo via GE