#DIESELREBOOT is one of the most exciting campaigns we’ve seen yet. Nicola Formichetti, creative director at Diesel, is on a mission to reinvent this iconic brand with the help of artists and creators on Tumblr.

Users can submit original work to the DIESEL REBOOT blog or use the #DIESELREBOOT hashtag on Twitter, Instagram, and Vine. The bravest, freshest pieces will be curated on the dieselreboot.tumblr.com, and could be used in print, on billboards, or at events around the world!

And make sure you grab a copy of today’s New York Times with a full page ad and personal message from Nicola to the next generation of creatives.

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    hell yeah!
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