It’s nearly Mother’s Day, let’s take a look at the tight-knit community of users who trim the crusts off our sandwiches, Mumblrs. 

There are indeed moms on Tumblr. (Sorry kids.) In fact, there’s a whole community of new and expecting mumblrs, momblrs, and pregblrs sharing in the ups and downs of parenthood.
Mumblrs skew younger. 40% of visiting moms are millennials (21-34). Naturally, they also have younger kids. Most of the conversation happening with the mumblr tag is about rearing infants, toddlers, and tykes. 
Mumblrs are prolific writers. Text posts are the most common original post type, although photos and quotes are still the most reblogged. 
Sources: Union Metrics & comScore

It’s nearly Mother’s Day, let’s take a look at the tight-knit community of users who trim the crusts off our sandwiches, Mumblrs.

  • There are indeed moms on Tumblr. (Sorry kids.) In fact, there’s a whole community of new and expecting mumblrs, momblrs, and pregblrs sharing in the ups and downs of parenthood.
  • Mumblrs skew younger. 40% of visiting moms are millennials (21-34). Naturally, they also have younger kids. Most of the conversation happening with the mumblr tag is about rearing infants, toddlers, and tykes.
  • Mumblrs are prolific writers. Text posts are the most common original post type, although photos and quotes are still the most reblogged.

Sources: Union Metrics & comScore

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