It’s nearly Mother’s Day, let’s take a look at the tight-knit community of users who trim the crusts off our sandwiches, Mumblrs.
- There are indeed moms on Tumblr. (Sorry kids.) In fact, there’s a whole community of new and expecting mumblrs, momblrs, and pregblrs sharing in the ups and downs of parenthood.
- Mumblrs skew younger. 40% of visiting moms are millennials (21-34). Naturally, they also have younger kids. Most of the conversation happening with the mumblr tag is about rearing infants, toddlers, and tykes.
- Mumblrs are prolific writers. Text posts are the most common original post type, although photos and quotes are still the most reblogged.
Sources: Union Metrics & comScore